Get a real-time overview of WooCommerce & Shopify profitability
Our real-time dashboard pulls data from your WooCommerce or Shopify store and marketing channels for accurate profit visibility.
WooCommerce & Shopify POAS Software for Google Ads
Get complete clarity on your WooCommerce & Shopify profitability
Track, report and optimize performance with clear profit data for your WooCommerce or Shopify store.
POAS Calculator
See when ads are burning profit on WooCommerce & Shopify
Use Revenue, Ad Spend and your Average Margin to estimate profitability for your WooCommerce or Shopify store.
Revenue
Ad Spend
Average Margin (%)
Gross Profit
$0.00POAS
0.00Estimated Profit
$0.00With WooTrack optimization (estimate)
Current Profit
$0.00 Current POAS: 0.00Optimized Profit
$0.00 Optimized POAS: 0.00Estimated uplift: $0.00
Listed & featured for WooCommerce & Shopify
Directories and communities where WooTrack appears for WooCommerce and Shopify merchants. Startup Fame
Maximize profitability on WooCommerce & Shopify with WooTrack
See exact profit per order on WooCommerce & Shopify
- Discounts
- Shipping fee
- Payment fee
- Cost of goods
- Packaging and handling
Track WooCommerce & Shopify conversions with server-side tracking
WooTrack supports server-side tracking for Google Ads and GA4 on WooCommerce and Shopify so you can make better decisions while staying compliant.
Learn more
Optimize Google Ads for profit on WooCommerce & Shopify
- Analyze profitability down to product level
- See profit after ad spend inside channels
- Direct budget to the most profitable products
14-Day Free Trial
Fully Automated
Google Ads for WooCommerce & Shopify
WooTrack creates and manages your Google Ads campaigns automatically for WooCommerce and Shopify. Track real profit, optimize for POAS, and let AI handle campaign creation, bidding, and budget management — zero manual work required.
Auto Campaign Creation
Smart Budget Optimization
Real-time Profit Tracking
Cancel anytime • Setup in 5 minutes • No Google Ads expertise required
WooCommerce & Shopify
Google Ads API
Merchant Center
Auto Campaign Management
GDPR Compliant
100%
Automated Campaigns
POAS
Profit-Based Bidding
A/C/X
Smart Product Labels
24/7
Auto Optimization
The Problem
Google Ads is Too Complicated for Ecommerce Store Owners
Most WooCommerce and Shopify store owners struggle with Google Ads because it requires expertise, constant monitoring, and hours of manual work. Sound familiar?
Too Complex to Setup
Campaign structures, bidding strategies, targeting options — Google Ads has a steep learning curve that takes months to master.
No Profit Visibility
Google shows revenue and ROAS, but you have no idea if you're actually making money after product costs, shipping, and VAT.
Wasted Ad Spend
Without proper optimization, you're bidding the same for all products — even the unprofitable ones that drain your budget.
Time-Consuming Management
Adjusting bids, budgets, and campaigns requires constant attention. Most store owners don't have hours to spend on this.
VAT Confusion
If you're in the EU, calculating net profit with VAT is a nightmare. Most tools ignore VAT completely.
Wrong Optimization Target
Google optimizes for revenue by default, not profit. You might be scaling campaigns that look great but actually lose money.
The Solution
Introducing WooTrack — POAS Automation for WooCommerce & Shopify
The only tool built for WooCommerce and Shopify that creates, manages, and optimizes your Google Ads campaigns automatically — so you can focus on running your business
Set It Up Once,
Let AI Do the Rest
WooTrack connects to your Google Ads account and takes over. It creates optimized campaigns, tracks real profit, adjusts bids and budgets automatically, and sends profit data to Google so their AI optimizes for maximum profitability.
- Auto Campaign Creation — Shopping and Performance Max campaigns built for you
- Smart Budget Management — Automatic scaling for winners, cuts for losers
- Real Profit Tracking — Net profit after COGS, shipping, fees, and VAT
- POAS Bidding — Let Google's AI optimize for profit, not just revenue
- Product Labeling — A/C/X labels auto-sync to your campaigns
Profit on Ad Spend
POAS = Profit ÷ Cost
Target profitable campaigns, not just high-revenue ones. A POAS of 100% means you're breaking even. Above 100% means pure profit!
🚀 Full Automation
Zero Manual Work Required
WooTrack handles everything from campaign creation to ongoing optimization. Just connect your accounts and let the AI take over.
Auto Campaign Creation
WooTrack creates optimized Shopping and Performance Max campaigns automatically, with proper structure and settings.
- Shopping campaigns setup
- Performance Max creation
- Proper campaign structure
- Conversion goals configured
Smart Budget Scaling
Campaigns that perform well get more budget automatically. Underperformers get adjusted or paused to stop wasting money.
- Weekly budget increases for winners
- Maximum budget limits
- Automatic target adjustments
- Performance-based scaling
Bid Management
Automatic ROAS/POAS target adjustments based on real performance. High performers get aggressive bids, low performers get optimized.
- Three-tier decision logic
- Target increases for winners
- Gradual scaling for stable
- Budget protection limits
How Auto-Optimization Works
WooTrack analyzes your campaign performance daily and makes intelligent decisions based on POAS thresholds you set. It's like having a Google Ads expert working 24/7.
High POAS? Increase target + boost budget
On Target? Gradual weekly budget scaling
Below Target? Adjust ROAS target, maintain budget
Max Budget? Stop scaling, maintain performance
Screenshots
See WooTrack in Action
Take a look at the powerful dashboard and features that make managing Google Ads effortless
Features
Everything You Need to Maximize Google Ads Profit
Powerful tools designed specifically for WooCommerce and Shopify store owners who want to stop guessing and start profiting
Real-Time POAS Profit Dashboard
See your actual profit at a glance with our beautiful, comprehensive dashboard. Track POAS, net profit, revenue vs profit comparison, and daily trends. All calculations are VAT-aware for EU businesses.
- Real-time profit calculation
- POAS tracking and trends
- Revenue vs Profit comparison
- VAT-aware calculations for EU
POAS
Profit Tracking
VAT
EU Compliant
Live
Real-Time Data
7-90d
Date Ranges
Smart A/C/X Product Labeling
Automatic A/C/X labeling based on advertising performance. Products are categorized as Winners (A), Borderline (C), or Losers (X) based on their POAS.
Conversion Upload to Google Ads
Send profit data directly to Google Ads as offline conversions. Enable POAS bidding strategies and let Google's AI optimize for profit.
Products Performance Analytics
Track individual product performance with detailed POAS metrics. See conversions, cost, revenue, and profit per product.
Merchant Center XML Feeds
Generate optimized XML product feeds for Google Merchant Center with automatic custom label sync.
COGS Management
Easily manage Cost of Goods Sold for all your products. Set purchase costs individually or use bulk editing.
Orders Profit Breakdown
View profit breakdown for every single order. See COGS, VAT deduction, net profit, and conversion status.
Google Ads Campaign Automation
Create and manage Google Ads campaigns automatically. Shopping and Performance Max campaigns optimized for your store.
5-Minute Easy Setup
Get started in minutes with our simple setup process. No coding required, no complex configuration needed.
Smart Labeling System
Know Your Winners & Losers Instantly with A/C/X Labels
WooTrack automatically categorizes all your products based on their advertising profitability. Scale the winners, optimize the borderline, and cut the losers.
Winners
POAS > 100%
Highly profitable products
Borderline
POAS 50-100%
Break-even or slight profit
Losers
POAS < 50%
Unprofitable products
Getting Started
Up and Running in 5 Minutes
WooTrack is designed to be incredibly simple. No Google Ads expertise required — connect WooCommerce via the WordPress plugin or Shopify from My Account.
Connect Your Store
Install the WooTrack plugin on WordPress for WooCommerce, or connect your Shopify store from My Account.
Connect Accounts
Link your Google Ads and Merchant Center accounts with one-click OAuth.
Enable Automation
Turn on campaign creation and auto-optimization. WooTrack handles the rest.
Watch It Work
Sit back as WooTrack creates campaigns, tracks profit, and optimizes automatically!
Strategy Presets
Choose Your Google Ads Optimization Strategy
Not sure how to configure your labeling thresholds? Choose from our one-click strategy presets designed for different business goals.
Conservative
Focus on proven winners only. Strict thresholds ensure maximum profitability with minimal risk.
Low RiskBalanced
The sweet spot for most stores. Optimized default settings that balance growth with profitability.
RecommendedAggressive Growth
Scale fast with lower thresholds. More products get the "A" label for maximum exposure.
High GrowthVolume Focus
Maximize reach and market share. Lowest thresholds for A labels, wider testing.
Max Reach
Why Choose WooTrack
The Results Speak for Themselves
Store owners who switch to automated, profit-based optimization see dramatic improvements
Zero Manual Work
No more spending hours in Google Ads. WooTrack creates campaigns, adjusts bids, and manages budgets automatically.
Stop Losing Money
Identify and exclude unprofitable products from your ads. Stop wasting budget on products that actually lose money.
Scale What Works
Automatic budget increases for winning campaigns. When you know what's profitable, scaling is effortless.
Seamlessly Integrates With
Google Ads
Merchant Center
Analytics
🎁 14-Day Free Trial
One Simple Plan. Full Automation.
No tiers, no hidden fees. Get campaign automation, profit tracking, and everything WooTrack offers.
$14.99 /month
Auto campaign creation
Budget automation
Product labeling
Profit tracking
Priority support
Start Your Free Trial
No charge for 14 days • Cancel anytime • Secure checkout via Stripe
FAQ
Frequently Asked Questions
Got questions? We've got answers.
How does the campaign automation work?
WooTrack connects to your Google Ads account via API and can create Shopping and Performance Max campaigns automatically. Once enabled, it monitors campaign performance and makes intelligent adjustments to bids and budgets based on POAS thresholds you set. High performers get scaled up, underperformers get optimized, and you don't have to touch anything.
Do I need Google Ads experience?
Not at all! WooTrack is designed for store owners who don't want to become Google Ads experts. The plugin handles campaign creation, bidding strategies, budget management, and optimization automatically. You just need to connect your accounts and enable the features you want.
How does the 14-day free trial work?
You don't need to enter any card details. You can test WooTrack free for 14 days with full access to all features — start here: Start free trial — WooTrack.
How does WooTrack calculate profit?
WooTrack uses your product purchase costs (COGS) and subtracts them from the sale price. For EU businesses, we properly account for VAT by calculating VAT collected minus VAT deductible. The resulting net profit is what gets sent to Google Ads for optimization.
Will this work with my existing campaigns?
Yes! WooTrack can work alongside existing campaigns or create new ones for you. The profit tracking and labeling features work with any campaign structure. If you enable automation, WooTrack can also optimize your existing campaigns.
What happens if I refund an order?
WooTrack automatically sends a conversion retraction to Google Ads when orders are refunded. This ensures your performance data stays accurate and Google doesn't optimize based on orders that were ultimately refunded.
Is my data secure?
Absolutely. WooTrack communicates directly with Google Ads via their official API using OAuth authentication. We never see or store your Google credentials. Your sales data stays on your server and is only sent directly to Google.
Can I cancel anytime?
Yes, you can cancel your subscription at any time directly from your account dashboard. No cancellation fees, no questions asked, and no hoops to jump through. Your license remains active until the end of your billing period.
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Customer Reviews
Loved by WooCommerce & Shopify Store Owners
See what real merchants say about WooTrack on their platform
4.9
324 reviews
Share your experience with WooTrack
WooTrack completely transformed how I manage Google Ads. I used to spend hours every week tweaking campaigns — now it's fully automated. My POAS went from 85% to over 160% in just two months. The A/C/X labeling system alone is worth the subscription.
Finally, a plugin that tracks REAL profit, not just revenue! The VAT-aware calculations are perfect for my EU store. I was losing money on 30% of my products without even knowing it. WooTrack identified them instantly and excluded them from ads.
The campaign automation feature is incredible. WooTrack created my Shopping and Performance Max campaigns, set up proper bidding strategies, and now auto-scales budget for winners. It's like having a Google Ads expert working 24/7 for $15/month.
We migrated our Google Ads workflow to WooTrack on Shopify and the profit dashboard finally matches our books. POAS jumped from 92% to 155% in six weeks without hiring an agency.
Connecting Shopify and Google Ads took minutes. WooTrack labels products automatically and pauses losers — our ad spend is down 18% while revenue is up. Exactly what we needed.
As a Shopify Plus merchant, I needed real margin tracking, not ROAS fluff. WooTrack's VAT and COGS logic is spot on. Campaign automation runs itself and refunds sync back to Google.
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