Features – WooTrack POAS Plugin for WooCommerce
Maximize Your Ad Profitability
The complete profit tracking, campaign automation & optimization suite for WooCommerce stores, plus Shopify store connection, product & order insights, and POAS-focused workflows in your WooTrack account.
🤖 Full Campaign Automation
On WooCommerce, WooTrack creates and manages your Google Ads campaigns automatically. On Shopify, connect your store in My Account for profit dashboards and clearer performance signals alongside your Google Ads setup.
Auto Campaign Creation
Shopping and Performance Max campaigns created automatically with proper structure and settings.
- One-click campaign setup
- Proper campaign structure
- Conversion goals configured
- Feed label targeting
Smart Budget Scaling
Winning campaigns get automatic budget increases. Underperformers get adjusted to stop wasting money.
- Weekly budget increases
- Maximum budget limits
- Performance-based scaling
- Budget protection
Intelligent Bid Management
Three-tier decision logic: boost winners, scale stable performers, optimize underperformers.
- tROAS target adjustments
- POAS-based decisions
- Gradual optimization
- Real-time monitoring
How Auto-Optimization Works
WooTrack analyzes campaign performance and makes intelligent decisions automatically
High POAS?
Increase tROAS target +10% and boost budget +20%
On Target?
Gradual weekly budget scaling +5%
Below Target?
Adjust ROAS target -10%, maintain budget
Max Budget?
Stop scaling, maintain performance
Everything You Need to Maximize Profit
Powerful tools for WooCommerce stores running Google Ads, plus Shopify dashboards and store connection in WooTrack
Profit Dashboard
Get a complete overview of your store's profitability. Track net profit, gross profit, COGS, and Google Ads spend in one beautiful dashboard with real-time data.
- ✓ Real-time profit breakdown with POAS calculation
- ✓ Net profit trend charts (7d/30d/60d/90d views)
- ✓ Revenue, COGS, and ad spend tracking
- ✓ Automatic VAT calculation & deduction for EU
Campaign Management
Create and manage Google Ads campaigns directly from WordPress on WooCommerce. On Shopify, manage campaigns in Google Ads while WooTrack centralizes profit context and optimization signals in your account.
- ✓ One-click campaign creation
- ✓ tROAS / tPOAS target settings
- ✓ Maximum budget limits
- ✓ Auto-optimize toggle per campaign
Smart Product Labeling
Automatically categorize products into A (Winners), C (Explore), and X (Exclude) based on advertising performance.
- ✓ Configurable promotion rules
- ✓ Fast Track for quick winners
- ✓ Weekly X rotation for retesting
- ✓ Custom labels with 40+ variables
Conversion Upload
Send accurate profit data back to Google Ads for POAS-based bidding optimization with enhanced conversions.
- ✓ Automatic profit upload on order
- ✓ Retraction for refunds/cancellations
- ✓ Enhanced conversions (email, phone)
- ✓ GCLID-based attribution
Products Performance
Track POAS per product with Google Ads data. Filter by label, search products, and identify top performers.
- ✓ POAS 7d, 30d, 60d, 90d for each product
- ✓ Cost, conversions & revenue data
- ✓ Trend indicators (Up/Down/Stable)
- ✓ Filter by label (A/C/X)
Merchant Center Feeds
Generate optimized product feeds for Google Shopping with automated discounts and custom label sync (WooCommerce plugin). Shopify merchants typically use Shopify’s catalog with Google & YouTube; WooTrack focuses on profit and product performance in your dashboard.
- ✓ XML feed generation (WooCommerce)
- ✓ Custom label sync (A/C/X)
- ✓ GMC Automated Discounts
- ✓ Scheduled cron updates
Product COGS
Manage purchase costs and profit margins for all products. Set COGS individually or use bulk editing. Support for variable products and custom meta keys.
- ✓ Per-product COGS input
- ✓ Automatic margin calculation
- ✓ Variable product support
- ✓ Import/export capability
Orders Profit
Track profit for every order with detailed breakdown of revenue, COGS, gross profit, VAT, and net profit.
- ✓ Per-order profit calculation
- ✓ VAT deduction tracking
- ✓ Filter by date & status
- ✓ Conversion status indicator
Conversions Sent
Complete log of all conversions uploaded to Google Ads. Track successes, failures, and retractions.
- ✓ Upload success/failure log
- ✓ Retraction tracking
- ✓ Enhanced conversion status
- ✓ Date filtering & search
Promoted Stats
Daily history of product label changes. Track promotions and demotions over time.
- ✓ Day-by-day labeling history
- ✓ Promotion/demotion tracking
- ✓ Performance trends
- ✓ Historical analysis
Comprehensive Settings
Configure license, Google Ads connection, VAT rates, and plugin options in WordPress (WooCommerce). Shopify: connect your store and credentials from My Account in the WooTrack app.
- ✓ License activation & management
- ✓ One-click Google OAuth connection
- ✓ VAT rate configuration
- ✓ COGS meta key settings
- ✓ Shopify store connection (My Account)
Smart Labeling System
Automatically categorize products based on advertising profitability
Winners
POAS > 100%
Highly profitable
Borderline
POAS 50-100%
Break-even zone
Losers
POAS < 50%
Unprofitable
Strategy Presets
One-click labeling configurations for different business goals
Conservative
Strict thresholds, only proven winners. Best for tight margins or limited budget.
Low RiskBalanced
Optimal balance between growth and profitability. Recommended for most stores.
RecommendedAggressive Growth
Fast scaling with lower thresholds. More products qualify as winners.
High GrowthVolume Focus
Maximum reach and market share. Lowest thresholds for A labels.
Max ReachUp and Running in 5 Minutes
No Google Ads expertise required — WooTrack handles automation on WooCommerce; Shopify merchants get a guided setup in My Account
Install or Connect
WooCommerce: upload to WordPress and activate. Shopify: open My Account and connect your store
Connect Accounts
Link Google Ads (and Merchant Center on WooCommerce where you use feeds) with guided OAuth
Set Your COGS
Enter product costs so profit and POAS math reflect real margins (WooCommerce & Shopify)
Enable Automation / Insights
WooCommerce: turn on auto-optimization in the plugin. Shopify: use dashboards and signals to steer Google Ads with profit clarity
Why Choose WooTrack
The results speak for themselves
Zero Manual Work
No more spending hours in Google Ads. WooTrack creates campaigns, adjusts bids, and manages budgets automatically.
Stop Losing Money
Identify and exclude unprofitable products from your ads. Stop wasting budget on products that actually lose money.
Scale What Works
Automatic budget increases for winning campaigns. When you know what's profitable, scaling is effortless.
Seamless Integrations
Works with the tools you already use
Ready for Fully Automated Google Ads?
Start your 14-day free trial and see real profit data within minutes — WooCommerce or Shopify.
No charge for 14 days • Cancel anytime • No Google Ads expertise required