# WooTrack > WooTrack is a WooCommerce plugin and mobile app that automates Google Ads campaign management using Profit on Ad Spend (POAS) instead of ROAS. It creates, manages, and optimizes Google Shopping and Performance Max campaigns automatically — zero manual Google Ads work required. ## What WooTrack does WooTrack solves a specific problem: WooCommerce store owners running Google Ads usually optimize for revenue (ROAS), but that ignores product costs, shipping, fees, and VAT. A campaign can look profitable by revenue but actually lose money. WooTrack calculates real net profit per product and per order, then feeds that profit data back to Google Ads so their AI optimizes for actual profit instead of just revenue. ## Core features - Automatic Google Ads campaign creation: creates Shopping and Performance Max campaigns with proper structure, bidding, and conversion goals - POAS tracking: calculates Profit on Ad Spend (profit divided by ad cost) per product and per campaign in real-time - Smart A/C/X product labeling: automatically categorizes products as Winners (A, POAS above 100%), Borderline (C, POAS 50-100%), or Losers (X, POAS below 50%) based on advertising profitability - Auto budget management: scales budget up for winning campaigns, reduces or pauses losing campaigns, with configurable limits - Conversion upload to Google Ads: sends real profit data as offline conversions so Google's AI can optimize for profit - COGS management: set Cost of Goods Sold per product individually or via bulk editing - Merchant Center XML feeds: generates optimized product feeds for Google Merchant Center with automatic custom label sync - Order profit breakdown: shows profit per order including COGS, VAT deduction, net profit, and conversion status - VAT-aware calculations: properly handles VAT collected vs VAT deductible for EU businesses - Strategy presets: one-click labeling configurations (Conservative, Balanced, Aggressive Growth, Volume Focus) - Real-time dashboard: POAS metrics, daily profit trends, revenue vs profit comparison ## How it works 1. Install the WooTrack WordPress plugin on a WooCommerce store 2. Connect Google Ads and Google Merchant Center accounts via one-click OAuth 3. Set purchase costs (COGS) for products 4. Enable campaign automation — WooTrack creates and manages campaigns automatically 5. WooTrack monitors performance daily: high POAS campaigns get more budget, low POAS campaigns get adjusted 6. Profit data is uploaded to Google Ads as offline conversions, enabling POAS-based bidding ## Who it's for WooCommerce store owners who run Google Ads (Shopping or Performance Max) and want to optimize for real profit instead of revenue. Specifically designed for store owners who don't have Google Ads expertise and want full automation. Works for stores of any size. Particularly valuable for EU businesses because of proper VAT handling. ## Technical details - WordPress plugin (WooCommerce required) - Connects via official Google Ads API using OAuth - Sales data stays on the store's own server - GDPR compliant - Mobile app available for Android and iOS - Integrates with: WooCommerce, Google Ads, Google Merchant Center, Google Analytics ## Pricing - Single plan: $14.99/month - 14-day free trial (full access, no charge until trial ends) - Cancel anytime, no cancellation fees - Payment via Stripe ## Key concepts explained - POAS (Profit on Ad Spend): net profit divided by ad cost. POAS above 100% means the ads are profitable. Unlike ROAS which uses revenue, POAS uses actual profit after subtracting COGS, shipping, fees, and VAT. - ROAS (Return on Ad Spend): revenue divided by ad cost. This is what Google Ads optimizes for by default, but it doesn't account for product costs, so a high ROAS campaign can still lose money. - COGS (Cost of Goods Sold): the purchase price of a product. WooTrack subtracts this from the sale price to calculate profit. - A/C/X labels: WooTrack's product classification system. A = profitable (scale), C = borderline (optimize), X = unprofitable (exclude from ads). - Offline conversions: profit data sent from WooTrack to Google Ads so Google's bidding AI can optimize for profit instead of revenue. ## Site pages - [Cart](https://www.wootrackapp.com/cart/) - [Start Free Trial - WooTrack - POAS Plugin for WooCommerce](https://www.wootrackapp.com/start-free-trial-wootrack-poas-software-for-woocommerce/) - [Terms & Conditions - WooTrack App](https://www.wootrackapp.com/terms-conditions/) - [Contact | Support - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/support-wootrack/) - [Privacy Policy - WooTrack App](https://www.wootrackapp.com/privacy-policy-wootrack-app/) - [Submit Support Ticket - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/support-ticket-wootrack-poas-software-for-woocommerce/) - [Support Forum - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/support-forum-wootrack-poas-software-for-woocommerce/) - [Subscribe to WooTrack - Checkout Page - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/subscribe-to-wootrack/) - [Reviews - WooTrack WordPress Plugin - WooCommerce POAS Software](https://www.wootrackapp.com/reviews-wootrack-wordpress-plugin-woocommerce/) - [Features Requests - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/features-requests-wootrack-poas-software-for-woocommerce/) - [Submit Feature Request - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/submit-feature-request-wootrack-poas-software-for-woocommerce/) - [About Us - WooTrack Plugin Software for WooCommerce](https://www.wootrackapp.com/about-us-wootrack-poas-software-for-woocommerce/) - [Pricing - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/pricing-wootrack/) - [Blog Posts - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/blog-posts-wootrack-poas-software-for-woocommerce/) - [WooTrack Agency Partner Program | Earn Recurring Revenue](https://www.wootrackapp.com/woocommerce-agency-partner-program-earn-recurring-revenue-wootrack/) - [WooTrack App - POAS App For WooCommerce Store - Enhance Profit](https://www.wootrackapp.com/woo-track-app/) - [Calculate POAS - WooCommerce Plugin for Google Ads Campaign Optimization - Calculator](https://www.wootrackapp.com/calculate-poas-woocommerce-plugin-for-google-ads-campaign-optimization/) - [WooTrack for Shopify – Profit Tracking, Google Ads Automation & AI Optimization](https://www.wootrackapp.com/wootrack-for-shopify-profit-tracking-google-ads-automation-ai-optimization/) - [Features - WooTrack POAS Plugin for WooCommerce](https://www.wootrackapp.com/features-wootrack/) - [Agency Payment Landing](https://www.wootrackapp.com/agency-license-pay/) - [Ensure Full GDPR Compliance with WooTrack — Seamlessly Handle User Consent and Enhanced Conversions](https://www.wootrackapp.com/ensure-full-gdpr-compliance-with-wootrack-seamlessly-handle-user-consent-and-enhanced-conversions/) - [Terms and Conditions - WooTrack Platform - POAS Plugin for WooCommerce](https://www.wootrackapp.com/terms-and-conditions-wootrack-platform/) - [Privacy Policy - WooTrack Platform](https://www.wootrackapp.com/privacy-policy-wootrack-platform/) - [What is POAS? The Profit Metric That Replaces ROAS - WooTrack POAS Software for WooCommerce](https://www.wootrackapp.com/what-is-poas/) ## Articles & guides - [Google Ads Profit Per Order WooCommerce: Stop the Break-Even Trap](https://www.wootrackapp.com/google-ads-profit-per-order-woocommerce/) — Your Google Ads ROAS looks healthy, but half your products are running at break-even once you subtract COGS, shipping, a - [Google Ads Profit Optimization for WooCommerce: Stop the Bleed](https://www.wootrackapp.com/google-ads-profit-optimization-woocommerce-2/) — Your ROAS looks healthy but your bank account disagrees. Here is exactly why Google Ads keeps burning budget on low-marg - [Automate WooCommerce Google Ads Profit Campaigns in 2026](https://www.wootrackapp.com/automate-woocommerce-google-ads-profit-campaigns/) — Manual Google Ads management is eating your time and hiding your real losers. WooTrack automates WooCommerce campaign cr - [ProfitMetrics Alternative for WooCommerce Google Ads Profit](https://www.wootrackapp.com/profitmetrics-alternative-woocommerce-google-ads-profit/) — ProfitMetrics.io charges enterprise prices for POAS optimization that WooCommerce store owners can get natively with Woo - [Google Ads Profit Signals: Stop ROAS Lies Killing WooCommerce Margins](https://www.wootrackapp.com/google-ads-profit-signals-woocommerce-roas/) — A 400% ROAS looks great until you subtract COGS, payment fees, and VAT — and realize every sale lost you money. Here i - [Triple Whale Alternative for WooCommerce Google Ads Profit](https://www.wootrackapp.com/triple-whale-alternative-woocommerce-google-ads-profit-2/) — Triple Whale was built for Shopify and Meta — not WooCommerce and Google Ads. If your profit signals are incomplete, y - [POAS Benchmarks for Google Ads: WooCommerce Profit Targets](https://www.wootrackapp.com/poas-benchmarks-google-ads-woocommerce/) — Most WooCommerce stores switch to POAS bidding and immediately set the wrong target — starving campaigns or bleeding p - [Google Ads Budget Allocation: Why ROAS Destroys Profit](https://www.wootrackapp.com/google-ads-budget-allocation-roas-vs-poas-profit/) — A 420% ROAS looks great on paper — until you realize 60% of your budget is funding products with negative margins. Her - [Google Ads Profit Campaign WooCommerce: Beginner Setup](https://www.wootrackapp.com/google-ads-profit-campaign-woocommerce-beginners/) — Most WooCommerce beginners launch Google Ads chasing ROAS - and immediately start subsidizing their worst products. Here - [Best POAS Tools WooCommerce Google Ads 2026: Full Comparison](https://www.wootrackapp.com/best-poas-tools-woocommerce-google-ads-2026/) — Picking the wrong POAS tool costs you more than bad bidding — it costs you clarity. Here is how WooTrack, ProfitMetric - [Google Ads WooCommerce Profit-First Campaign Setup Guide](https://www.wootrackapp.com/google-ads-woocommerce-profit-first-campaign-setup/) — Most WooCommerce stores launch Google Ads chasing ROAS and burn thousands before realizing their best-performing campaig - [Recover Profit on Google Ads: Switch From ROAS to POAS](https://www.wootrackapp.com/recover-profit-google-ads-poas-woocommerce/) — A 500% ROAS looks great until you subtract COGS, Stripe fees, and VAT — and find you are actually losing money. Here i - [Google Ads Profit Per Product WooCommerce: Stop Funding Losers](https://www.wootrackapp.com/google-ads-profit-per-product-woocommerce/) — Your Google Shopping bestseller might be your worst investment. Here is how per-product profit data exposes the truth an - [WooCommerce Google Ads Profit Analytics Stack 2026](https://www.wootrackapp.com/woocommerce-google-ads-profit-analytics-stack-2026/) — Most WooCommerce stores run Google Ads blind - stitching together GA4, Merchant Center, and a spreadsheet, then wonderin - [Google Ads Smart Budget Management for WooCommerce Profit](https://www.wootrackapp.com/google-ads-smart-budget-management-woocommerce-profit/) — Google Ads is quietly starving your best products while throwing money at your worst ones. Here is how POAS-based smart - [Google Ads Shopping Campaigns Profit: WooCommerce Guide](https://www.wootrackapp.com/google-ads-shopping-campaigns-profit-woocommerce/) — Your Shopping campaigns are probably promoting the wrong products. Here is how switching to profit signals changes every - [Switch from ROAS to Profit Bidding in Google Ads: WooCommerce Guide](https://www.wootrackapp.com/switch-roas-profit-bidding-google-ads-woocommerce/) — Your Google Ads campaigns are probably scaling the wrong products. Here is exactly how to migrate from ROAS to profit-ba - [ROAS Profit Trap: Why Google Ads Lies to WooCommerce Stores](https://www.wootrackapp.com/roas-profit-trap-google-ads-woocommerce/) — A 500% ROAS sounds like a win — until you subtract COGS, shipping, payment fees, and VAT. Here is why Google Ads reven - [WooTrack vs ProfitMetrics.io: Best POAS Tool for WooCommerce](https://www.wootrackapp.com/wootrack-vs-profitmetrics-woocommerce-google-ads-profit-setup/) — ProfitMetrics.io is powerful but built for enterprise teams with developers on speed dial. WooTrack connects directly to - [How to Set a Profitable POAS Target for Google Ads WooCommerce](https://www.wootrackapp.com/poas-target-google-ads-woocommerce/) — Most WooCommerce store owners pick a POAS target out of thin air and wonder why campaigns either stall or drain budget. - [How to Calculate POAS for Your WooCommerce Store](https://www.wootrackapp.com/how-to-calculate-poas-woocommerce/) — A 400% ROAS campaign can still be losing money once you subtract COGS, shipping, fees, and VAT. Here is the exact POAS f - [Google Ads Offline Conversions Profit WooCommerce Guide](https://www.wootrackapp.com/google-ads-offline-conversions-profit-woocommerce/) — Google's Smart Bidding is optimizing for revenue — not profit. Here is exactly how to send real profit values to Googl - [WooCommerce Google Ads Profit Product Labels: Find Winners Fast](https://www.wootrackapp.com/woocommerce-google-ads-profit-product-labels/) — Google treats every product in your catalog the same — but your margins definitely are not. A/C/X product labeling sho - [Google Ads Profit Audit for WooCommerce: Find Hidden Losses](https://www.wootrackapp.com/google-ads-profit-audit-woocommerce/) — Your Google Ads dashboard shows green numbers — positive ROAS, growing revenue. But subtract COGS, shipping, fees, and - [Reduce Google Ads Wasted Spend with POAS on WooCommerce](https://www.wootrackapp.com/reduce-google-ads-wasted-spend-poas-woocommerce/) — A 400% ROAS looks great on paper — until you realize half your ad budget is subsidizing products that lose money after - [Google Ads Product Labels WooCommerce Profit: A/C/X Guide](https://www.wootrackapp.com/google-ads-product-labels-woocommerce-profit/) — Google is spending your budget on products that look great in revenue reports but bleed profit after costs. A/C/X produc - [Performance Max Profit Optimization for WooCommerce](https://www.wootrackapp.com/performance-max-profit-optimization-woocommerce/) — Your Performance Max campaign shows 400% ROAS and Google calls it a win. But after COGS, shipping, and payment fees, you - [WooCommerce Google Ads Profit Dashboard Per Product Guide](https://www.wootrackapp.com/woocommerce-google-ads-profit-dashboard-per-product/) — Your Google Ads reports show every product is profitable — but without a per-product profit dashboard, you are scaling - [ROAS vs POAS Google Ads Profit: Why High ROAS Lies](https://www.wootrackapp.com/roas-vs-poas-google-ads-profit/) — Your best-selling product shows 600% ROAS and Google calls it a winner. But after COGS, Stripe fees, and VAT, you are lo - [Google Ads Scaling Unprofitable Products: How POAS Stops It](https://www.wootrackapp.com/google-ads-scaling-unprofitable-products-poas-labeling-woocommerce/) — Your best-selling advertised products might be quietly bleeding your store dry. Here is why Google Ads keeps pushing you - [Google Ads Smart Bidding Fails WooCommerce Stores](https://www.wootrackapp.com/google-ads-smart-bidding-profit-woocommerce/) — Your 400% tROAS campaign looks great on paper — but if Smart Bidding keeps pushing low-margin products, you are paying - [Scale Winning Products in Google Ads Using POAS Data](https://www.wootrackapp.com/scale-winning-products-google-ads-profit-woocommerce/) — Google pushes your highest-revenue products — but after COGS, shipping, and fees, your best-seller might be your bigge - [ProfitMetrics.io vs WooTrack: Best POAS Tool for WooCommerce](https://www.wootrackapp.com/profitmetrics-vs-wootrack-woocommerce-google-ads-profit/) — Both tools promise POAS optimization for Google Ads — but one is built for enterprise teams with dedicated analysts, a - [Automate Google Ads WooCommerce Profit Optimization](https://www.wootrackapp.com/automate-google-ads-woocommerce-profit-optimization/) — Google is actively promoting your least profitable products right now - and you probably do not know it. Here is how Woo - [Reduce Wasted Google Ads Spend: WooCommerce Profit Guide](https://www.wootrackapp.com/reduce-wasted-google-ads-spend-woocommerce-profit/) — Your ROAS looks healthy but your margins are shrinking — because Google is optimizing for revenue, not profit. Here is - [Google Ads Profit Optimization for WooCommerce Stores](https://www.wootrackapp.com/google-ads-profit-optimization-woocommerce/) — Your Google Ads campaigns might be generating revenue while quietly destroying profit. Here is exactly how to flip Googl - [Triple Whale Alternative for WooCommerce Google Ads Profit](https://www.wootrackapp.com/triple-whale-alternative-woocommerce-google-ads-profit/) — A WooCommerce store running 400% ROAS can still be bleeding money — and most profit tracking tools won't catch it. Her - [WooCommerce Google Ads Profit Tracking During Seasonal Discounts](https://www.wootrackapp.com/woocommerce-google-ads-profit-tracking-seasonal-discounts/) — Your ROAS looks brilliant during Black Friday — but your actual profit per order may be deeply negative. Here's why se - [WooCommerce Google Shopping Profit Margin Product Labels Explained](https://www.wootrackapp.com/woocommerce-google-shopping-profit-margin-product-labels/) — Google's algorithm isn't trying to hurt your margins — it just doesn't know they exist. Here's how A/C/X product label - [POAS Bidding WooCommerce Low Order Volume: Full Guide](https://www.wootrackapp.com/poas-bidding-woocommerce-low-order-volume/) — Most POAS guides assume you're processing hundreds of orders a month — but what if you're not? Here's how small WooCom - [Klarna Fees WooCommerce Google Ads Profit: Stop the Bleed](https://www.wootrackapp.com/klarna-fees-woocommerce-google-ads-profit/) — Klarna's 2–6% transaction fee is eating your margin on high-ticket WooCommerce orders — and your ROAS dashboard is h - [WooCommerce Product Bundle COGS Tracking: Fix POAS Fast](https://www.wootrackapp.com/woocommerce-product-bundle-cogs-tracking-poas/) — Assigning a single flat COGS to a bundle SKU silently inflates your POAS and mislabels margin killers as winners. Here's - [Payment Processing Fees in Google Ads Profit Tracking for WooCommerce](https://www.wootrackapp.com/payment-processing-fees-google-ads-profit-tracking-woocommerce/) — Most WooCommerce stores account for COGS and shipping but silently absorb 1.5–3.5% in payment processing fees on every - [Merchant Center Feed Errors WooCommerce: Fix Silent POAS Killers](https://www.wootrackapp.com/merchant-center-feed-errors-woocommerce-poas/) — Disapproved and miscategorized products in Google Merchant Center don't just hurt impressions — they corrupt your POAS - [ROAS vs POAS Google Ads: Why Profit Hides Behind Good Numbers](https://www.wootrackapp.com/roas-vs-poas-google-ads-profit-blind-spot/) — A 4x ROAS looks like a win — until you subtract COGS, shipping, discounts, and payment fees. Here's the numerical proo - [ROAS vs POAS Google Ads: Why High ROAS Loses Money](https://www.wootrackapp.com/roas-vs-poas-google-ads-profitability/) — Your Google Ads dashboard shows a 400% ROAS and your agency is celebrating — but your bank account tells a different s ## Topics - [Blog](https://www.wootrackapp.com/category/blog/): 2 articles - [Campaign Management](https://www.wootrackapp.com/category/campaign-management/): 5 articles - [Google Ads Strategy](https://www.wootrackapp.com/category/google-ads-strategy/): 1 articles - [Payment & Fees](https://www.wootrackapp.com/category/payment-fees/): 1 articles - [POAS Optimization](https://www.wootrackapp.com/category/poas-optimization/): 17 articles - [Product Performance](https://www.wootrackapp.com/category/product-performance/): 5 articles - [Profit Tracking](https://www.wootrackapp.com/category/profit-tracking/): 7 articles - [Tool Comparison](https://www.wootrackapp.com/category/tool-comparison/): 6 articles ## What WooTrack does WooTrack solves a specific problem: WooCommerce store owners running Google Ads usually optimize for revenue (ROAS), but that ignores product costs, shipping, fees, and VAT. A campaign can look profitable by revenue but actually lose money. WooTrack calculates real net profit per product and per order, then feeds that profit data back to Google Ads so their AI optimizes for actual profit instead of just revenue. ## Core features - Automatic Google Ads campaign creation: creates Shopping and Performance Max campaigns with proper structure, bidding, and conversion goals - POAS tracking: calculates Profit on Ad Spend (profit divided by ad cost) per product and per campaign in real-time - Smart A/C/X product labeling: automatically categorizes products as Winners (A, POAS above 100%), Borderline (C, POAS 50-100%), or Losers (X, POAS below 50%) - Auto budget management: scales budget up for winning campaigns, reduces or pauses losing campaigns - Conversion upload to Google Ads: sends real profit data as offline conversions so Google's AI can optimize for profit - COGS management: set Cost of Goods Sold per product individually or via bulk editing - Merchant Center XML feeds: generates optimized product feeds with automatic custom label sync - Order profit breakdown: shows profit per order including COGS, VAT deduction, net profit - VAT-aware calculations: properly handles VAT for EU businesses - Strategy presets: one-click configurations (Conservative, Balanced, Aggressive Growth, Volume Focus) - Real-time dashboard: POAS metrics, daily profit trends, revenue vs profit comparison ## How it works 1. Install the WooTrack WordPress plugin on a WooCommerce store 2. Connect Google Ads and Google Merchant Center accounts via one-click OAuth 3. Set purchase costs (COGS) for products 4. Enable campaign automation — WooTrack creates and manages campaigns automatically 5. WooTrack monitors performance daily: high POAS campaigns get more budget, low POAS get adjusted 6. Profit data is uploaded to Google Ads as offline conversions, enabling POAS-based bidding ## Who it's for WooCommerce store owners who run Google Ads and want to optimize for real profit instead of revenue. Designed for store owners without Google Ads expertise who want full automation. Works for stores of any size. Particularly valuable for EU businesses because of proper VAT handling. ## Technical details - WordPress plugin (WooCommerce required) - Connects via official Google Ads API using OAuth - Sales data stays on the store's own server - GDPR compliant - Mobile app available for Android and iOS - Integrates with: WooCommerce, Google Ads, Google Merchant Center, Google Analytics ## Pricing - Single plan: $14.99/month - 14-day free trial (full access, no charge until trial ends) - Cancel anytime, no cancellation fees ## Key concepts - POAS (Profit on Ad Spend): net profit divided by ad cost. Above 100% means profitable. Unlike ROAS which uses revenue, POAS uses actual profit after subtracting COGS, shipping, fees, and VAT. - ROAS (Return on Ad Spend): revenue divided by ad cost. Google Ads default, but doesn't account for product costs. - COGS (Cost of Goods Sold): the purchase price of a product. - A/C/X labels: WooTrack's classification. A = profitable (scale), C = borderline (optimize), X = unprofitable (exclude from ads). - Offline conversions: profit data sent to Google Ads so bidding AI optimizes for profit. ## Contact & links - Android app: https://play.google.com/store/apps/details?id=com.zeropoint.wootrack - iOS app: https://apps.apple.com/app/id6752385272 ## Contact & links - Website: https://www.wootrackapp.com - Android app: https://play.google.com/store/apps/details?id=com.zeropoint.wootrack - iOS app: https://apps.apple.com/app/id6752385272